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MANAGING DIRECTOR LAWRENCE
KINET
SMITHS MEDICAL IS A LEADING SUPPLIER OF DEVICES USED DURING
CRITICAL AND INTENSIVE CARE, SURGERY, POST-OPERATIVE CARE
DURING RECOVERY, AND IN A SERIES OF HIGH-END HOME INFUSION
THERAPIES. WE ARE FOCUSING ON DEVELOPING TECHNOLOGIES THAT
OFFER BOTH CLINICAL AND ECONOMIC ADVANTAGES TO HEALTHCARE
PROVIDERS IN AREAS WHERE WE HAVE A COMPETITIVE EDGE AND WHERE
THERE ARE OPPORTUNITIES FOR GROWTH.
During 2003, the world market for medical devices continued
to grow steadily, in line with increased healthcare spending
in the advanced economies, driven by ageing populations and
strong demand for new technology. Smiths Medical benefited
from these trends, although its underlying performance was
masked by the impact of currency translation, mainly from
a weaker US dollar, which reduced reported sales by £20m
and profits by £5m. Over half of the division's sales
are generated in the United States.
The decline in operating margin was limited to the first
half and was largely due to the one-off costs of launching
the new Cozmo insulin delivery pump. Margins in the
first half dipped to 16%, recovering to 20% in the second
half, so averaging 18% for the year. The company aims to
maintain Medical's margin while progressively increasing
investment in research and development. Currently, approximately
20% of products are less than three years old and there is
a pipeline of new products, which secure the highest margins.
Devices that have been the focus of recent investment accomplished
strong sales growth. More than 3,000 diabetes sufferers purchased
the Cozmo insulin pump. US hospitals purchased our
needle protection devices in growing numbers, following the
expansion of an increasingly comprehensive product range.
Infusion and Airway, our largest businesses, achieved steady
growth while continuing to introduce new products.
STREAMLINED STRUCTURE
In June, we formed Smiths Medical into a single global
identity in order to improve further the focus with which
we sell to our customers. In the United States, Smiths Medical
has been organised around two broad product categories: Medication
Delivery and Patient Monitoring, which includes the infusion
pumps already described and pulse oximetry; and Anaesthesia
and Safety Devices, including single-use devices for anaesthesia,
airway management and patient temperature management during
surgery or other intensive care procedures.
Specialised sales forces have been assigned to each of
these sectors and a team established to manage relationships
with the big hospital group purchasing organisations in the
United States. Smiths Medical International now coordinates sales through a worldwide
distributor network. The drive to manufacture the highest
quality products at the lowest price has continued, with
increased production at our global assembly facility in Tijuana,
Mexico. By the end of the financial year, Tijuana assembled
about half of our devices and employed more than 1,500 people.
INNOVATIVE PRODUCTS
Reducing the cost of manufacturing has allowed us to increase
investment in product development without reducing or damaging
margins. We increased research and development spending by
14% in the year and aim to grow this further to the industry
norm of 5-6% of sales.
Current developments include a second version of the Cozmo pump,
which integrates a glucose monitor. We are working on this
development with our partner, TheraSense, a leader in glucose
monitoring technology. It is anticipated this product will
be ready some time early in 2004. In emergency and critical
care, we have introduced a significant product enhancement
for our level 1® fast flow fluid warmer devices
that shuts off flow to the patient if the device detects
the presence of air in the fluid delivery line. In our Airway
business, we have launched a laryngeal mask that supports
day care surgery and a ventilator for taxing military environments.
OUTLOOK
Investments in new products will stimulate sales growth,
while maintaining margins. Similarly, the larger and more
focused sales force will generate growth, while our continuous
drive for efficiency improves manufacturing quality and profitability. |